Cold Water Therapy

In this ever-evolving world, cold water therapy is growing & growing, which is great. Although at James Dawson’s Flow, we use the cold as both a psychological & biochemical tool which fits directly into the programme. Firstly, knowledge is power and power backs up belief so learning science is key to prolonging the use of cold exposure in our daily lives, you have your why, let’s learn the how.

Cold Water Therapy Benefits


-Mood regulation

-Hormone secretion (dopamine, endorphins, serotonin, melatonin, oxytocin etc)

-Psychological tool for stillness, expansion and adaptation

-Regulation of the biochemistry

-Enhancing the immune response


What is cold water therapy?

It’s a practice that involves exposing your body to cold temperatures for a short period of time, usually a few minutes. You can do this by taking a cold shower, at flow our programme involves ice baths. The idea is to stimulate your nervous system, your immune system, and your metabolism by activating your body’s natural response to cold stress.

cold water therapy james dawson

Why would you want to do that? Well, there are many benefits of cold exposure therapy backed by science and personal experience. Here are some of them:

– Cold exposure therapy boosts your metabolism and helps you burn more fat. This is because cold exposure activates brown adipose tissue (BAT), which is a type of fat that generates heat and burns calories. BAT is especially abundant in babies and hibernating animals, but adults can also increase their BAT levels by exposing themselves to cold regularly.

– Cold exposure therapy reduces inflammation and improves recovery. When you expose yourself to cold, your body releases anti-inflammatory hormones and cytokines that help reduce swelling, pain, and soreness. This is why many athletes use ice baths to speed up their recovery after intense workouts.

– Cold exposure therapy enhances your immune system and fights infections. Cold exposure stimulates the production of white blood cells and natural killer cells, which are essential for fighting off pathogens and diseases. A study by Radboud University showed that people who practised the Wim Hof Method (a combination of breathing exercises, meditation, and cold exposure) had an increased immune response and fewer symptoms when exposed to a bacterial toxin.

– Cold exposure therapy improves your mood and mental clarity. Cold exposure triggers the release of endorphins, dopamine, serotonin, and norepinephrine in your brain. These neurotransmitters make you feel happy, motivated, alert, and focused. Cold exposure also increases blood flow and oxygen delivery to your brain, which enhances your cognitive function and memory.

How can you start practising cold exposure therapy? Start with cold showers, 30 seconds after your warm shower, then gradually move it up to 2 mins over a few weeks (Go with feeling!) or Sign up for one of my courses and learn the tools, strategies & techniques to use safely and efficiently.

The key is to listen to your body and not overdo it. You should feel invigorated and refreshed, not shivering or numb after your cold exposure. You should also avoid cold exposure if you have any medical conditions that affect your blood circulation, heart function or cardiovascular disease. Always consult with your doctor before starting any new health practice.

It sounds scary at first, but trust me, it’s worth it. You’ll feel amazing after each session and notice the benefits in your health and performance.

The beauty of the cold is it never gets easy, continually breaking down your limitations and comfort zones.

Are You Interested in Cold Water Therapy?

Give me a call  07810 457 120 or complete the form below.

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Just contact me for a free consultation. It cost nothing to speak and it may just be the beginning to change your life - James